In my happy place with calm and a pot of mint tea, writing content for my book & courses and keeping in touch with my Photocraft students around the world!

Following a long career as a freelance photographer & high street retailer, Lyndsey (aka LJ) now writes and presents on the subject of Photography in Retail.

I studied photography in a university dark room, back in the 90’s when it was all about the curious alchemy of film & chemicals.

Fast forward 15 years and I have owned a high street photography studio, photographed over 20k people as a portrait photographer, launched a high street coffee house, gift shop, design studio and travelled around the UK with my camera ~ photographing & teaching many amazing businesses and creative people along the way. My Photography & Retail businesses have always co-existed, providing a unique insight into the world of retail photography.

©Lyndsey James 2017


In January 2014 Lyndsey founded the Photocraft® school of Photography, teaching camera, lighting & styling skills to designers, makers, bloggers & retailers through e-courses, webinars and live workshops. The live workshops continue today and Lyndsey is busy working on her new Photocraft YouTube channel and new workshop collaborations.

Following the success of Photocraft and her unique experience as both a commercial photographer and high street retailer, Lyndsey is regularly invited to speak at high profile craft and business industry events on the subject of Photography. Clients include Etsy, Folksy, Enterprise Nation, Craft Central, Triumph Women in Making awards, Country Homes & Interiors magazine, Kirsty Allsopp, Craft and Hobby Association, Prima Magazine and more. Lyndsey also started writing a Photocraft photography & styling manual 6 years ago, she hopes to finish it one day!


Photo Boards®

In November 2016 Lyndsey launched her latest retail business, Photo Boards® tabletop photography backdrops. They became an overnight global success with a wide range of Hobby and Pro product Photographers. Customers also include popular food brands, celebrity chefs, Blogging personalities and the Photo Boards community is growing fast with the brand name Photo Boards already being synonymous with backgrounds around the world. Photo Boards are now available to purchase from the UK’s largest camera retailer WEX Photographic and Lyndsey’s team are in discussion with new craft and camera retailers.

©Lyndsey James 2017

Product Photography

Lyndsey continues to get commercial photography enquiries but is currently not taking on any new clients, so we are currently building a database of the best Product Photographers out there, if you are a product Photographer looking for work submit your profile before the end of August!