Following a long career as a freelance photographer & high street retailer, I now teach, write and present on the subject of great photography in retail.
I studied photography in a university dark room, back when it was all about the curious alchemy of film & chemicals in the 90’s.
Fast forward 15 years and I have owned a high street photography studio, photographed over 20k people as a portrait photographer, launched a high street coffee house, gift shop, design studio and travelled around the UK with my camera ~ meeting and photographing many amazing businesses and creative people.
My passion lies in commercial photography. I was a shopkeepers daughter living above a village shop as a child from a generation of retailers, so it seems a natural progression that my photography focus turned to retail.
I’m passionate about helping businesses succeed through having great imagery; the key to success in a digital world where your every move as a business is scrutinised online.
So whether I am teaching photography to retailers or makers, photographing products, people and places for businesses, or educating crowds at a craft or business event on how great photography will help them, I am lucky enough to love every moment of what I do.
In 2014 I founded the Photocraft® online photography school, now with a global audience (I love to tell people how Photocraft has reached 6 of the 7 continents of the world!) I teach photography & styling skills online to designers, makers, bloggers & bakers through my 100 lesson tutor guided e-course – for people who make & sell lovely things.
From the success of Photocraft I am so excited to be writing my first book and continue to offer photo shoots on location. In 2017 I am looking forward to a new UK tour of workshops, it’s been a while since my last one and I love to explore new places!