Following a long career as a freelance photographer & high street retailer, Lyndsey (aka LJ) now writes and presents on the subject of Photography in Retail and runs her Photography brands from her studio in Rutland, UK.

I studied photography in a university dark room, back in the 90’s when it was all about the curious alchemy of film & chemicals.

Fast forward 15 years and I have owned a high street photography studio, photographed over 20k people as a portrait photographer, launched a high street coffee house, gift shop, design studio and travelled around the UK with my camera ~ photographing & teaching many amazing businesses and creative people along the way.

My Photography & Retail brands have always co-existed, providing a unique insight into the world of retail photography and first hand experience of being both a commercial photographer behind the scenes and a high street retailer serving consumers direct.  I now love to inspire the next generation of photographers, celebrate my fellow photographers and help fellow retailers to make their businesses shine. – LJ


In 2010 Lyndsey founded the Photocraft® school of Photography, teaching camera, lighting & styling skills to designers, makers, bloggers & retailers through e-courses, webinars and live workshops. The live workshops continue today and students travel from far and wide with tickets often selling out as soon as they are released.

Lyndsey is busy working on her new Photocraft YouTube channel, a new workshop programme for 2018 and some exciting workshop collaborations.

Following the success of Photocraft and her unique experience as both a commercial photographer and high street retailer, Lyndsey is regularly invited to speak at high profile craft and business industry events on the subject of Photography. Clients include Etsy, Folksy, Enterprise Nation, Craft Central, Triumph Women in Making awards, Country Homes & Interiors magazine, Kirsty Allsopp, Craft and Hobby Association, Prima Magazine and more. Lyndsey also started writing a Photocraft photography & styling manual 6 years ago, she hopes to finish it one day!

Photo Boards®

In 2016 Lyndsey launched her newest retail brand, Photo Boards® tabletop photography backdrops. They became an overnight global success with a wide range of Hobby and Pro product Photographers. Customers also include popular food brands, celebrity chefs, Blogging personalities and the Photo Boards community is growing fast with the brand name Photo Boards already being synonymous with backgrounds around the world. Photo Boards are now available to purchase from the UK’s largest camera retailer WEX Photo Video and Lyndsey’s Photo Boards team are in discussion with new craft and camera retailers.

Product Photography

Lyndsey’s team are busy building the ultimate directory of commercial photographers, stylists, beautiful photo shoot locations and more to make your photo shoot perfect! Having spent many years in the industry, Lyndsey knows what clients want from a photographer and the features of a photographer/stylist that combine to suit all budgets.

With the aim of showcasing both experienced pros and upcoming talent, Shoot Directory will be a beautiful curated collection of the worlds best talent for publishers, brands and content creators for making their photo shoot ideas come to life.

If you are interested in being featured in the directory apply below!